Case Studies

Business Process Outsourcing (BPO) for a Global E-Commerce Leader

Industry

E-Commerce & Technology

Region

USA-LATAM

Service Provided

BPO and EOR

3

countries covered

5-400

workers per project

100%

compliance with safety laws

<30

days’ workforce scaling

Table of Contents

Key insights: BPO & EOR for a global e-commerce leader in Latin America

  • 3 countries covered (Mexico, Brazil, U.S.)
  • 5 to 400 workers deployed per project
  • 1 to 16 weeks contract durations
  • 100% compliance with labor & safety laws
  • Zero hiring delays for seasonal peaks
  • <30 days’ workforce scaling turnaround
  • Weekly progress reports for operational tracking

Client overview: US-based e-commerce company scaling logistics in Mexico, Brazil and the US

  • Industry: E-Commerce & Technology
  • Headquarters: United States
  • Operational Regions: Mexico, Brazil, and the United States

Challenges: seasonal workforce scaling and multi-country logistics operations

  • A leading U.S.-based e-commerce company sought to rapidly scale its warehouse and logistics operations across Mexico, Brazil, and the United States. The company faced several challenges:​

    • Variable Workforce Demand: The need to flexibly scale staffing from as few as 5 to as many as 400 workers per project, depending on seasonal peaks and expansion efforts.​
    • Rapid Deployment: Necessity for swift hiring and onboarding processes, with contract durations ranging from one week to 16 weeks.​
    • Regulatory Compliance: Ensuring adherence to diverse labor laws and safety regulations across multiple countries, particularly for specialized roles such as forklift operators and safety supervisors.​
    • Operational Coordination: Managing logistics and workforce requirements seamlessly across three countries, each with unique labor markets and regulatory environments.​
  • Zero hiring delays for seasonal peaks
  • <30 days’ workforce scaling turnaround
  • Weekly progress reports for operational tracking

Solutions: business process outsourcing (BPO) and EOR with Serviap Global

To address these challenges, the company partnered with Serviap Global, implementing a comprehensive Business Process Outsourcing (BPO) solution:​

  • Flexible Workforce Management: Rapid recruitment and deployment of personnel, including warehouse staff, supervisors, and inventory specialists, tailored to project-specific demands.​
  • Compliance and Certification: Ensured all personnel met local certification requirements and complied with safety standards, particularly for roles involving equipment operation and safety oversight.​
  • Integrated HR and Payroll Services: Managed all aspects of human resources and payroll, including contract administration, benefits management, and tax compliance, customized to each country’s legal framework.​
  • Continuous Performance Monitoring: Provided regular progress reports and performance metrics to maintain transparency and ensure alignment with project goals.​

The impact: faster workforce deployment and compliant warehouse operations

Through this partnership, the company achieved:​

  • Operational Scalability: Efficiently scaled workforce levels to meet dynamic project demands, deploying up to 400 workers per project without compromising quality or efficiency.​
  • Enhanced Compliance: Maintained strict adherence to labor laws and safety regulations across all operational regions, mitigating legal risks and promoting a safe working environment.​
  • Cost Efficiency: Optimized operational costs by leveraging BPO services, reducing the need for significant internal infrastructure and permanent staffing.​
  • Strategic Focus: Allowed internal teams to concentrate on core business functions, such as strategic planning and market expansion, by outsourcing complex logistics and workforce management tasks.​

Industry context: logistics and warehousing outsourcing in Latin America

The logistics and warehousing sector in Latin America is experiencing significant growth:​

  • Market Expansion: The Latin America logistics market generated revenue of USD 360.2 billion in 2024 and is projected to grow at a CAGR of 6.6% from 2025 to 2030. ​
  • Third-Party Logistics (3PL): The Latin America third-party logistics market reached USD 38.44 billion in 2023 and is expected to grow at a CAGR of 7.3% from 2024 to 2030, indicating a strong trend towards outsourcing logistics functions.

Outsourcing warehouse operations offers several benefits:

  • Cost Savings: Reduces capital expenditure on infrastructure and equipment, allowing businesses to allocate resources more effectively.
  • Focus on Core Competencies: Enables companies to concentrate on primary business activities by entrusting logistics operations to specialized providers. ​
  • Scalability and Flexibility: Provides the ability to adjust workforce and operational capacity in response to market demands without the constraints of fixed assets.

Conclusion: how BPO and EOR support global e-commerce expansion

By collaborating with Serviap Global and leveraging BPO services, the e-commerce company effectively scaled its operations across Mexico, Brazil, and the United States. This strategic partnership facilitated rapid workforce deployment, ensured compliance with regional regulations, and optimized operational costs, thereby enhancing the company’s ability to meet market demands and sustain its competitive edge in the dynamic e-commerce landscape.

FAQ's

1. How did BPO help this e-commerce company scale operations in Latin America?

By outsourcing warehouse and logistics operations to Serviap Global, the company rapidly deployed between 5 and 400 workers per project across Mexico, Brazil, and the US. This flexible BPO model helped them handle seasonal peaks without compromising compliance or service quality.

Serviap Global recruited and managed warehouse staff, supervisors, forklift operators, safety supervisors, and inventory specialists. Through BPO and EOR, all workers were hired compliantly according to local labor and safety regulations in each country.

The client needed a fast, compliant, and cost-effective way to scale operations in multiple countries. BPO and EOR allowed them to avoid setting up local entities, reduce legal and payroll complexity, and keep internal teams focused on strategic growth instead of day-to-day workforce administration.

Thanks to established processes and local expertise, the company scaled its warehouse workforce in less than 30 days, meeting aggressive timelines for seasonal peaks and expansion projects.

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