Latin Americas offers vast opportunities and particular challenges. While there are many similarities between these countries, small differences make correctly managing your team, compliantly, extraordinarily difficult. With SERVIAP as your international HR partner, you can leave all of the complexities of compliance, taxes, and payroll to one side, and focus on what you do best: growing your business.
 

 

Reach LatAm for New Talent

Opportunity

In the past two decades, Latin American countries have made enormous progress in ensuring that all children have access to education. Now, attention has shifted to English skills. The Latin American business community is increasingly vocal in its demand for more English speakers, and, in response, a majority of the region’s countries have rolled out education reforms to teach English better and more widely. It is too early to judge these reforms based solely on adult proficiency levels, but national testing has shown promising results among students. Successful models will provide a roadmap for countries with less successful programs in the region.

For the second year running, Costa Rica’s English proficiency has improved. English has been a required subject there for decades, but, unlike many countries in the region, Costa Rica has invested heavily in teacher training and recruitment. Today English is taught in every secondary school and in 87% of primary schools, and nearly every English teacher holds a tertiary degree. Testing in 2015 showed that Costa Rican English teachers have the highest level of language mastery in the region.

*Source:(https://www.ef.com/ca/epi/regions/latin-america/)

Opportunity

As more companies have access to overseas companies that offer outsourcing, wages have changed for many workers. With lower standards of living, third world companies can offer their services at a rate greatly reduced from those in countries with higher standards of living. This has affected many workers in the United States as well as other large countries as more companies embrace the outsourcing trend. While it means a greater profit margin for the companies, it can also lead to reduced earning potential for employees.

Cultural, religious and ethnic diversity in the workplace presents a need for more employee training. In order to protect their companies and their new employees from discrimination, managers have had to implement policies and offer training to existing employees to make sure everyone can accept one another. This has led to a greater appreciation of other cultures and viewpoints in some companies.

Opportunity

Mexico (23%) has higher education studies, compared to 44% on average in the OECD and about 30% in countries like Colombia and Chile. There is also enormous inequality according to ethnicity. In 2015, only 6.6% of Mexicans of indigenous origin between the ages of 25 and 64 had completed higher education, in contrast to almost 19% of those of non-indigenous origin.

In order to promote equity in higher education, the study recommends intensifying efforts to improve higher secondary education; continuing to work to strengthen higher technical education, including university technical programs; and creating a more adequate and transparent system of federal financial support for university students.

Opportunity

Whether a former earth grunt or an Osprey pilot, veterans possess a high degree of guts and know how to complete a mission with few resources and a lot of sweat.

That's why many technology employers are actively recruiting military veterans. They recognize that veterans know how to do the job with a high degree of accuracy and professionalism.

So what technology companies are looking to hire veterans now? These are some of the giants that are actively recruiting military veterans. Some of them even have training programs designed to help veterans earn a place in the technology industry.

- Amazon

-Google

-Microsoft

-Cisco

-GoDaddy

Amazon said it will hire 75,000 more people for jobs ranging from warehouse staff to delivery drivers. This announcement is in addition to the one the company made a few weeks ago where it was looking to hire the 100,000 jobs it was seeking to fill.

Cisco is recognized by Great Place to Work as one of the best places to work in IT in Mexico. For 12 years in a row, Cisco has been recognized in this ranking and this year it is in 1st place, in the category of 500 to 5,000 employees.

Microsoft currently has 150,000 employees working from a remote mode.

Opportunity

Lower turnover: By offering wages over market rate, you attract and retain top talent. Since wages are so much lower than in the US and Europe, you´re saving money with: the wages themselves and cost to recruit. You also maintain operational success by having as few unfilled slots as possible.

Opportunity

Diverse perspectives; bring in people with other cultural experiences and opinions; improve your products

 

Reach LatAm for New Markets

Opportunity

Millennials have surpassed Baby Boomers as the nation’s largest living adult generation, according to population estimates from the U.S. Census Bureau. As of July 1, 2019 (the latest date for which population estimates are available), Millennials, whom we define as ages 23 to 38 in 2019, numbered 72.1 million, and Boomers (ages 55 to 73) numbered 71.6 million. Generation X (ages 39 to 54) numbered 65.2 million and is projected to pass the Boomers in population by 2028.

In Argentina, by mid-2017, 80 percent of the population was already an Internet user, and such is the dependence that has been created around social networks and instant messaging applications on mobile devices, that each user uses an average of 9 apps daily. That is why the objective of the OSE Generations Argentina Study is to identify and analyze trends in the behavior and purchasing habits of different generations of Argentines, segmented according to age group: Millennial Youth (25 to 30 years), Millennial Adult (31 to 37 years), Xennial (38 to 45 years), and Baby Boomer Youth (46 to 60 years).

Baby Boomers in Latin America that are willing to pay for premium goods broken down by product category as of June 2017, based on the results of a survey about consumer and spending behavior in Latin America as of June 2017. During the survey, it was found that more than 40 percent of Baby Boomers in Latin America are willing to pay for premium products.

Opportunity

It is estimated that Mexico had approximately 77 million Facebook users in 2019. According to forecasts, by 2025 this figure is expected to increase by 23.7 percent, when the North American country will reach more than 95 million users on the network.

The graph shows the sales revenue generated by Amazon in Mexico in 2016 and presents a forecast thereof for 2017. The 2017 sales were projected to amount to 505.2 million U.S. dollars, up from 243.9 million dollars made by the company in 2016.

FEMSA’s consolidated total revenues increased 7.9% to Ps. 506,711 million in 2019 compared to Ps. 469,744 million in 2018. Coca‑Cola FEMSA’s total revenues increased 6.7% to Ps. 194,471 million, driven mainly by healthy pricing, revenue management initiatives across our territories, volume growth in Brazil, the consolidation of recently acquired territories in Guatemala and Uruguay, and a favorable mix effect driven by transactions outperforming volumes in Brazil, Argentina, and Uruguay

Opportunity

Graduates of universities and higher education institutions have increased the number of those who consider employment difficult or very difficult (45%), 10% more than last year.

In terms of work experience in general, the ENE (National Survey of Graduates) reports that 57% of graduates have had a job in the private sector, 30% have worked in the public sector; 21% have worked as independent professionals, 13% have had their own business and 16% have no work experience, in other words, they have never had a job.

Opportunity

1 out of 5 clients in Latin America is new, since the pandemic.

E-commerce became an alternative for users outside this service, which added 13 million buyers in Latin America.

The pandemic accelerated the adoption of ecommerce in Mexico and the Latin American region, with which the registration of new users had a great growth, according to data from Visa.

"In Latin America in the first three months of the pandemic we had 13 million additional users as first time users of ecommerce, this means that 2 out of 10 users are new or are using it for the first time.

(2)Para fin de de año, se espera unos 949 millones de abonados a estas plataformas, 47 millones más de lo anticipado originalmente.

Específicamente en Latinoamérica, LAMAC analizó también el efecto del coronavirus sobre el consumo de Video Premium (en TV Lineal) en Latinoamérica.  Y encontró que -si bien el  impacto varía de país a país- más personas están viendo estos contenidos.

Por ejemplo, en la Argentina, durante la semana 13 del año, el rating creció 33.5% vs. el promedio de las primeras 11 semanas de 2020. Durante esta semana los argentinos vieron Video Premium un promedio de 4 horas diarias, lo cual representa un incremento de casi 18%. Mientras que en Brasil, este rating subió casi 30%, con un incremento en el visionado de hasta 10 minutos diarios.

Por su parte, Colombia aumentó un 34%, con un visionado de 26 minutos diarios más que el promedio. Los mexicanos están viendo 27 minutos diarios más que en las primeras 11 semanas del año, y la audiencia creció casi 19%.

Opportunity

Established product categories lag behind the US and Europe, leaving gaps that don’t exist in more developed: iPhone introduced in the US in 2007, 50% of cellphones in were “smart” by 2010. Latin America reached that milestone in 2015.

 

If you are currently struggling in a saturated market back home, LatAm could be exactly what, especially combined with local talent that know how to fit your product to the local market.

Opportunity

Naturally enhances your understanding of the region and put you closer to….

Reach LatAm for New Talent

Reach LatAm for New Markets

Opportunity

Reach LatAm for New Talent

In the past two decades, Latin American countries have made enormous progress in ensuring that all children have access to education. Now, attention has shifted to English skills. The Latin American business community is increasingly vocal in its demand for more English speakers, and, in response, a majority of the region’s countries have rolled out education reforms to teach English better and more widely.

*Source:(https://www.ef.com/ca/epi/regions/latin-america/)

In Argentina, by mid-2017, 80 percent of the population was already an Internet user, and such is the dependence that has been created around social networks and instant messaging applications on mobile devices, that each user uses an average of 9 apps daily. That is why the objective of the OSE Generations Argentina Study is to identify and analyze trends in the behavior and purchasing habits of different generations of Argentines, segmented according to age group: Millennial Youth (25 to 30 years), Millennial Adult (31 to 37 years), Xennial (38 to 45 years), and Baby Boomer Youth (46 to 60 years).

Baby Boomers in Latin America that are willing to pay for premium goods broken down by product category as of June 2017, based on the results of a survey about consumer and spending behavior in Latin America as of June 2017. During the survey, it was found that more than 40 percent of Baby Boomers in Latin America are willing to pay for premium products.

Opportunity

In order to protect their companies and their new employees from discrimination, managers have had to implement policies and offer training to existing employees to make sure everyone can accept one another. This has led to a greater appreciation of other cultures and viewpoints in some companies.

It is estimated that Mexico had approximately 77 million Facebook users in 2019. According to forecasts, by 2025 this figure is expected to increase by 23.7 percent, when the North American country will reach more than 95 million users on the network.

The graph shows the sales revenue generated by Amazon in Mexico in 2016 and presents a forecast thereof for 2017. The 2017 sales were projected to amount to 505.2 million U.S. dollars, up from 243.9 million dollars made by the company in 2016.

FEMSA’s consolidated total revenues increased 7.9% to Ps. 506,711 million in 2019 compared to Ps. 469,744 million in 2018. Coca Cola FEMSA’s total revenues increased 6.7% to Ps. 194,471 million, driven mainly by healthy pricing, revenue management initiatives across our territories, volume growth in Brazil, the consolidation of recently acquired territories in Guatemala and Uruguay, and a favorable mix effect driven by transactions outperforming volumes in Brazil, Argentina, and Uruguay.

Opportunity

• Amazon
• Google
• Microsoft
• Cisco
• GoDaddy

Amazon said it will hire 75,000 more people for jobs ranging from warehouse staff to delivery drivers. This announcement is in addition to the one the company made a few weeks ago where it was looking to hire the 100,000 jobs it was seeking to fill.

Microsoft currently has 150,000 employees working throughout Latin America in roles ranging from customer service to engineering to project implementation.

In terms of work experience, in Mexico the ENE (National Survey of Graduates) reports that 57% of graduates have had a job in the private sector, 30% have worked in the public sector; 21% have worked as independent professionals, 13% have had their own business and 16% have no work experience.

Opportunity

Lower turnover: By offering wages over market rate, you attract and retain top talent. Since wages are so much lower than in the US and Europe, you´re saving money with: the wages themselves and cost to recruit. You also maintain operational success by having as few unfilled slots as possible.

1 out of 5 clients of e-commerce in Latin America is new, since the pandemic.

E-commerce became an alternative for users outside this service, which added 13 million buyers in Latin America.

The pandemic accelerated the adoption of ecommerce in Mexico and the Latin American region, with which the registration of new users had a great growth, according to data from Visa.

“In Latin America in the first three months of the pandemic we had 13 million additional first-time users of ecommerce, this means that 2 out of 10 users are new or are using it for the first time.

(2) By the end of the year, some 949 million worldwide streaming subscribers are expected to be on these platforms, 47 million more than originally anticipated.

Specifically in Latin America, LAMAC also analyzed the effect of the coronavirus on the consumption of Premium Video (on Linear TV) in Latin America. And it found that -although the impact varies from country to country- more people are watching this content.

For example, in Argentina, during week 13 of the year, the rating grew 33.5% vs. the average of the first 11 weeks of 2020. During this week, Argentines watched Premium Video an average of 4 hours a day, which represents an increase of almost 18%. While in Brazil, this rating rose almost 30%, with an increase in viewing up to 10 minutes per day

On the other hand, Colombia increased by 34%, with an average daily viewing of 26 minutes more than the average. Mexicans are watching 27 minutes more daily than in the first 11 weeks of the year, and the audience grew almost 19%.

(1)https://www.forbes.com.mx/negocios-ecommerce-se-acelera-1-de-cada-5-clientes-en-america-latina-es-nuevo-a-partir-de-la-pandemia/

(2)https://noticias.frecuenciaonline.com/2020/04/14/el-covid-19-acelera-el-crecimiento-de-los-servicios-de-streaming/

Opportunity

Diversity perspectives; bring in people with other cultural experiences and opinions to improve your products at home and abroad.

Established product categories lag behind the US and Europe, leaving gaps that don’t exist in more developed: iPhone introduced in the US in 2007, 50% of cellphones in were “smart” by 2010. Latin America reached that milestone in 2015.

If you are currently struggling in a saturated market back home, LatAm could be exactly what, especially combined with local talent that know how to fit your product to the local market.

Opportunity

 

Naturally enhances your understanding of the region and put you closer to….

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